Welcome to the 2016 IDSA Northeast District Design Conference: I am a Designer: AMA
The purpose of the AMA format: to import the aspirational norms of honesty and authenticity from anonymous internet forums into a public venue during the entire conference. In short—an honest question gets an honest answer. The goal is to design a highly interactive experience—creating connected conversation among presenters, participants and sponsors.

We all will play a part in determining the content—submitting and voting on topics and questions in the months leading up to the conference. Speakers and moderators will build their presentations and facilitated discussions around thoughts submitted by YOU. Topics can range from design management, to sketch techniques to aesthetic semantics. So, what do YOU want to know?

Mark April 29–30, 2016 on your calendar. We look forward to seeing you in New York City!

Crystal Windham, Director of Design | Cadillac Interiors at General Motors

26ff98dCrystal Windham was named the Director of Cadillac Interiors in January 2016 following a four-year stint in the Chevrolet Passenger Car and Crossover Interior Studio. She became the first African American female director in GM Design’s history in November 2008 and has since spearheaded several award-winning passenger car interiors, including the highly acclaimed 2016 Chevrolet Malibu and 2014 Chevrolet Impala.
“As designers, we’ve been empowered,” says Windham. “There is an exciting renaissance at Cadillac and I am thrilled to be a part of it.”

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Farrell Calabrese, Creative Manager | Eastman Innovation Lab

FarrellC-headshot_POSTFarrell Calabrese, IDSA, is the creative manager for the Eastman Innovation Lab, a strategic program that pairs Eastman experts in material science with leaders in industrial design and architecture. She believes that materials can advance the designed world and dedicates her time at Eastman to help educate designers and brands about material possibilities, helping to bring new innovations to market.  She looks forward to answering your questions about why #MaterialsMatter while stimulating a new way of thinking about material possibilities.

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Chris Murray, Director of Industrial Design | Bresslergroup

murray_chrisIndustrial design has taken Chris Murray to many places, not all of them expected.
He started out in a 300-strong multi-disciplinary design agency in London, then switched to a 12-person agency focused on ceramics. He has been part of a corporate design satellite on a Black & Decker manufacturing site and part of an international design center for Philips in the Netherlands. He has been seconded to engineering in China, had consumer insights added to his responsibilities, and even worked for a while as the only designer embedded in a new business development marketing team.

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Alberto Villarreal, Senior Industrial Designer | Google

Alberto VillAAEAAQAAAAAAAAAlAAAAJGY0NThkYWNkLTVhYjQtNDA2NS04ZjdlLWVhYTk4MjNkZjA1Ygarreal is a Creative Leader with +14 years of experience in the fields of Industrial Design, Interior Architecture, and Design Strategy.
He has created products, spaces, and strategic vision for some of the most influential brands & organizations in the world, reaching millions of users.
With more than 30 international awards over the past decade, his work has been recognized with global accolades and some of the most prestigious honors in the design & architecture industries, as well as world wide media, including: Red Dot Luminary Award, Chicago Athenaeum Good Design Award, iF Hannover Product Design Award and IDSA Industrial Design Excellence Award, among others.

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Dan Formosa, Designer

Dans self portrait Feb 16 2016_IMG_4519Dan Formosa is a designer helping companies and organizations worldwide amplify their impact.  As the realization of the power of design continues to expand globally, he is helping set new directions in the field. In addition to his personal consulting work he recently co-founded two collectives, 4B (focusing on design and gender) and Brainpool (focusing on quantitative practices in design). He also co-founded the Masters in Branding program at the School of Visual Arts (SVA) in New York.

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Angela Yeh, President & Founder | Yeh IDeology

_IMG_2569RAs President & CEO of Yeh IDeology, Angela Yeh brings an unique business model to design recruiting. Her philosophy is to design relationships: create deep connections with people that help Yeh ID successful match talent with culture. With her BA in psychology and a Masters in Industrial Design, Angela’s developed an innate ability to read talent beyond the surface and develop strategic prolific teams for companies. Angela also actively participates in the design community as a frequent speaker and guest lecturer at university campuses and industry events including IDSA International and local District Conferences.

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Demetrius Romanos, VP Global Design | Targus

DR-headshot_POST2 years ago Demetrius Romanos left the comfortable chaos of a career made in design firms to enter the corporate world, and what an eye-opener that’s been!  He’s found that there’s a lot to be leveraged from the pace and variety you gain when working on big brands as a consultant.  As a business-minded, design diplomat and brand experience evangelist, Demetrius is now preaching the gospel that “everything matters,” while influencing one brand broadly in his present role —Vice President of Global Design at Targus.

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Dror Benshetrir, Principal | Dror

Dror BenshetrirDror Benshetrit was born in Tel Aviv (Israel) and studied at Design Academy Eindhoven in the Netherlands. He designed the “Peacock” folded felt chair for Cappellini and has a line of shelving, bedding, stationary and other products at Target. He is also the designer for the Soho Synagogue. Benshetrit designed a sunken luxury eco-resort in Abu Dhabi that is “camouflaged to look like an undulating green carpet”.

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Christopher V. Carani, Esq. Intellectual Property Attorney | McAndrews, Held & Malloy, Ltd.

caraniChris represents some of the world’s most design centric companies, including the top filer of U.S. design patents. He is often called upon to render infringement, validity and design-around opinions and serve as a legal consultant/expert in Design IP cases. He has worked with clients securing over 2000 design rights, both in the U.S and in over 70 countries around the world.

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Robert Van Varick, Principal – Design, Insights & Strategy | Michael Graves Architecture & Design

vanvarickRob passionately believes design has the power to positively impact people’s lives. His mission is to apply the right blend of research, psychology, creativity and strategy so that root causes are identified, allowing the best solution to be designed.  Well-rounded solutions require multi-disciplinary input and collaboration.

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In addition to the amazing speakers above, this years conference will be hosting a series of practical workshops aimed at taking your skills to the next level. In a similar spirit, these workshops can be directed by you. Have a question about a particular trade skill? Ask away!

Reid Schlegel | Advanced Sketch Techniques

Processed with VSCOcam with b1 presetReid Schlegel is a New York City based industrial designer. He discovered his affinity for design as an ID student at Virginia Tech where he won the IDSA student merit award.  His professional career began at SMART Design and he currently works at frog where he designs products, spaces and experiences for a wide range of clients. In his design process Reid especially enjoys sketching and he shares this passion with his 66k+ followers on Instagram. He is equally as passionate about design education and travels the country lecturing, reviewing portfolios and teaching sketching workshops.

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Richard Funnell | Advanced Keyshot Rendering

14b6d4aResponsible for in-house customer training, strategically focusing on best practices and implementation of KeyShot into customers’ workflow. Prior design experience creates a great fit for educating design teams on how to best use KeyShot in their design process.
Also a contributor to content creation and software development teams, and a company representative at marketing and sales events.

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